Topic:  The 5A's of Marketing 

Speaker:  Dave Saunders, Madison + Main 

Understanding where your brand is in the life cycle of your business is the first step towards growing your business. Chief Idea Officer Dave Saunders presents an engaging and informative presentation that helps you determine your company's brand position. He explains the 5As of marketing (Attention, Access, Acclaim, Authority and Affinity) and how to build a better communications strategy involving these various ways your customers and clients communicate with you.

Dave Saunders Bio

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