New Business Development Success:  Three Things to Consider for Your Firm

Please join us as our round table of professionals discusses new business development.  Jim McCauley will give us an update on lawyer advertising.  Eric Perkins will share secrets for making the most of social media.  Zinie Sampson will give public relations tips for law firms.  You'll get a diverse perspective from a public relations expert, an attorney with his own practice, and a legal ethics expert.  Bring your questions! 

 More about our round table participants: 

Jim McCauley, Esq., is Legal Ethics Counsel for the Virginia State Bar and manages the staff counsel serving the Standing Committees on Legal Ethics and Unauthorized Practice of Law.  Mr. McCauley and his staff write the draft advisory opinions for the Standing Committees and provide informal advice over the telephone to members of the bar, bench and general public on matters involving legal ethics, lawyer advertising, and the unauthorized practice of law.

Eric C. Perkins, Esq., is the founding owner of Perkins Law, PLLC, a small business, franchising, and nonprofit law firm in Glen Allen, Virginia.  His diverse client base includes professional service firms and consultants, restaurant owners, real estate developers, marketing firms, satellite radio personalities, and professional wrestlers in addition to nonprofit organizations that pursue a wide variety of charitable missions across Virginia.

Zinie Chen Sampson is a Director at Baretz+Brunelle, a national boutique public relations agency that serves law firms and other professional services clients.  She collaborates with lawyers and in-hour PR and business development teams in developing and executing media relations campaigns.

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